Photographer Tips : What to Wear for Professional Headshots in Omaha, NE

Stephanie Olson of the Set Me Free Project at Luli Creative House in Downtown Omaha, NE

Professional headshots are more than just a simple photo. They're often the first impression potential clients, employers, and customers have of you. Whether you're updating your LinkedIn profile, refreshing your company website, building a personal brand, or creating marketing materials for your business, your headshot should communicate confidence, professionalism, and approachability.

As an Omaha headshot photographer and branding photographer, one of the most common questions I hear is, "What should I wear for my headshots?" The good news is you don't need an entirely new wardrobe. With a few thoughtful choices, you can create professional headshots that feel authentic, polished, and uniquely you.

If you're looking for more than just a few professional images, personal branding photography might be a great step up! Check out more info about how Personal Branding Photography can elevate your business here.

1. Understand the Purpose of Your Headshots

Before choosing your outfit, think about where these photos will be used.

Are they for:

• LinkedIn?

• Your company website?

• Marketing materials?

• Speaking engagements?

• Social media?

• Your personal brand?
  

Your clothing should reflect the expectations of your industry while still feeling authentic to your personality.

For example, an attorney may choose a tailored blazer and professional attire, while a creative entrepreneur might opt for a stylish blouse, layered jacket, or elevated casual look.

The goal is to dress like the version of yourself your ideal clients or employer will actually meet.

2. Choose Classic Over Trendy

When it comes to professional headshots, timeless always wins.

Trends come and go, but your headshots should remain relevant for years. Choosing classic pieces helps ensure your images won't feel dated six months from now.

I recommend:

• Solid colors

• Classic necklines

• Button-down shirts

• Structured blazers

• Simple sweaters

• Professional dresses

Avoid:

• Large logos

• Trendy graphics

• Overly busy patterns

• Distracting text on clothing
  

Keeping your outfit simple helps keep the focus where it belongs: on your face and expression.

3. Prioritize Fit and Comfort

One of the quickest ways to make a great headshot feel awkward is wearing something that doesn't fit properly.

If you're constantly tugging at a sleeve, adjusting a neckline, or feeling uncomfortable, it will show in your photos.

Choose clothing that:

• Fits well

• Allows you to move naturally

• Makes you feel confident

• Reflects your professional style

A well-fitted blazer, tailored shirt, or flattering blouse can instantly elevate your professional image.

Ashley Hinze of Center Sphere, in Elkhorn, NE

4. Layering and Accessories

Layering adds dimension and visual interest to your headshots.

Consider incorporating:

• Blazers

• Cardigans

• Denim jackets (for personal branding sessions)

• Lightweight jackets

Accessories should complement your outfit rather than compete with it.

Think:

• Simple necklaces

• Stud earrings

• Watches

• Wedding rings

If you wear glasses regularly, wear them in your headshots. You want your images to look like you on your best day. If glare becomes an issue, I can always capture a few additional images without your glasses and we can create some photoshop magic.

5. Choose Colors That Flatter You

Color can dramatically impact how your headshots look and how confident you feel.

Jewel tones are generally flattering on many skin tones and photograph beautifully:

• Emerald green

• Sapphire blue

• Ruby red

• Deep teal
  

Whenever possible, try incorporating your brand colors into your wardrobe choices. This creates consistency across your website, social media, and marketing materials.

A few colors I typically recommend avoiding include:

• Neon colors

• Very bright fluorescent shades

• Solid black near your face

• Extremely busy patterns
  

Navy and red are two universally flattering colors that look great on most people and photograph beautifully.

If you're serious about creating a polished personal brand, I highly recommend having your colors professionally analyzed. If you're in the Omaha area, reach out to Kirsten Hilt with House of Colour Omaha.‍ ‍A professional color analysis can completely change how you shop and dress for photos.

Blair Bonczynski, Blair Tells Stories at Luli Creative House in Downtown Omaha, NE

6. Hair and Makeup for Professional Headshots

The best hair and makeup for headshots is polished, natural, and authentic.

Your goal isn't to look like someone else. It's to look like the very best version of yourself.

A few tips:

• Use a matte foundation when possible

• Avoid heavy shimmer or sparkly highlighter

• Bring lip color to refresh throughout your session

• Tame flyaways with a light styling product
  

For hair, choose a style you feel confident wearing regularly. Thinking about trying a brand-new haircut or makeup look before your session? Do a test run first. The week before your headshots is not the time for surprises.

7. Test Your Outfit Before Your Session

One of the easiest ways to reduce stress before your headshot session is to test your outfit ahead of time.

Try everything on in natural light and snap a few photos with your phone.

Look for:

• Wrinkles

• Gaping buttons

• Fit issues

• Distracting accessories
  

And remember, you don't have to figure it out alone. I always encourage my clients to send me photos of their outfit options before their session. Sometimes a quick second opinion can make all the difference, and I'm always happy to help.

Why Professional Headshots Matter

Professional headshots aren't just for corporate executives anymore.

Today's consumers want to connect with real people behind the businesses they hire. Whether you're a realtor, attorney, entrepreneur, consultant, coach, or small business owner, professional branding photos help build trust before you ever meet a client.

If you're looking for more than a traditional headshot, you may also be interested in a personal branding session that includes lifestyle images, marketing photos, and content creation for social media. 
Check out more about Personal Branding Photography Here.

Final Thoughts

Your professional headshot is one of the hardest-working images you'll ever invest in. It represents you, your business, and your personal brand across your website, LinkedIn profile, social media platforms, marketing materials, and more.

The right outfit can help you look polished, approachable, and confident while allowing your personality to shine through.

And remember, if you're standing in front of your closet wondering what to wear, send me a photo. I love helping clients pull everything together, and sometimes that little bit of reassurance is exactly what you need.

Ready to update your professional headshots or personal branding photos? I'd love to help you create images that feel authentic, professional, and uniquely you. Reach out here —> www.cmariephotodesign.com/headshot-photography

Frequently Asked Questions About Professional Headshots

What color should I wear for professional headshots?

Jewel tones, navy, soft neutrals, and colors that complement your skin tone generally photograph best.

Should I wear patterns in my headshots?

Small, subtle patterns can work, but solid colors are usually the safest and most timeless choice.

How many outfits should I bring to a headshot session?

For most professional headshot sessions, two to three outfit options provide enough variety without overwhelming the session.

Do I need professional hair and makeup?

Not necessarily, but professional hair and makeup can help you feel more confident and camera-ready.

More FAQ HERE

Final Thoughts

Your professional headshot is one of the hardest-working images you'll ever invest in. It represents you, your business, and your personal brand across your website, LinkedIn profile, social media platforms, marketing materials, and more.

The right outfit can help you look polished, approachable, and confident while allowing your personality to shine through.

And remember, if you're standing in front of your closet wondering what to wear, send me a photo. I love helping clients pull everything together, and sometimes that little bit of reassurance is exactly what you need.

Ready to update your professional headshots or personal branding photos? I'd love to help you create images that feel authentic, professional, and uniquely you.

Let’s Get Started!!

If its been more than 2 years since your last headshot, and you’re in the Omaha area, let’s get it updated! Please fill out this form to book a session.

For more tips like these or to book your session, please visit www.cmariephotodesign.com.

With C Marie Photography & Design, you get the best of both worlds—a seasoned photographer and an experienced graphic designer, all in one. With over 20 years of experience, I'll work with you closely to capture your vision and take it to the next level!